Prouse Chevrolet is emerging as a leader in customer loyalty and retention thanks to their new program, The Prouse Advantage Card. The team at Prouse partnered with local business owners to create a vast coupon directory, where Advantage Card holders can recieve special discounts, rebates, and promotions. With each purchase on their cards, Cardholders accumulate dollars to use at Prouse Chevrolet.
![Prouse Advantage Card branding](https://dohnutt.com/wp-content/uploads/2017/02/PAC-CardKeysTrifold.jpg)
![Prouse Advantage Card branding](https://dohnutt.com/wp-content/uploads/2017/02/PAC-Trifold.jpg)
![](https://dohnutt.com/wp-content/uploads/2015/01/PAC-WindowSticker.jpg)
![Prouse Advantage Card branding](https://dohnutt.com/wp-content/uploads/2017/02/PAC-Logo.png)
Comfort, safety, and stability are all feelings that people want to experience when signing up for something. The ever-so-familiar “Chevrolet blue”, a calm, reliable grey, and accents of golden yellow make up the majority of this brand’s visuals. I had the privilege of branding this program, which included loyalty cards, key tags, brochures, banner-ups, and more.
![](https://dohnutt.com/wp-content/uploads/2015/01/PAC-BannerUp1.jpg)
![Prouse Advantage Card branding](https://dohnutt.com/wp-content/uploads/2017/02/PAC-BannerUp2.jpg)
![Prouse Advantage Card branding](https://dohnutt.com/wp-content/uploads/2017/02/PAC-BannerUp3.jpg)
![Prouse Chevrolet Buick GMC Cadillac Ltd logo](https://dohnutt.com/wp-content/uploads/2017/02/PAC-ProuseLogo.png)
Photography by Cody Spahr.